If you are an entrepreneur starting your new business or someone who wants to revamp and improve your existing one, technology is definitely the whole key concept to use where every single department of your business doubtlessly uses technology for many different reasons.

Taking a look now into 2018, there are many different marketing trends that should be taken into consideration because of their great impact on marketing strategies.
The first technological marketing trend will be talking about the Internet of Things (IoT) which clearly explains how things can be connected to the internet through sensors. Although creating IoT applications can be really tough and frustrating, it is now being redefined.

For example, monitoring an aging family member where a wearable alarm button is placed in a home of your old relative. If anything goes wrong with him/her, the button will send you a signal alarming you about the case to give you a peaceful and comfortable mind if you are out. However, with these astonishing technologies, we are not all living this kind of life until now.

The second marketing trend will be talking about augmented reality (AR) and virtual reality (VR) that both convince us about something that is real whereas it is fake. We saw major steps for augmented reality (AR) which add digital information on the appearance of something, and virtual reality (VR) which basically creates a simulated surrounding for us. They both were represented by thousands of games and apps such as the well-known Pokémon Go, an AR game which had billions of downloads but unfortunately dropped down rapidly. Things were not really taking off yet.

In 2017, apple released the iPhone 8 and iPhone X betting on augmented reality and trying to let the holder interact with the world around him. That is why Apple is taking a significant lead in ushering in a consumer AR revolution. The future iPhone 10 already includes sophisticated world tracking technologies, depth information camera, and the ability to scan your environment. Apple AR is a real huge step ahead! On the other hand, virtual reality is developing to a mixed-reality technology where now you are thinking, blinking, and even smiling with your smart computer.

For example, Magic Leap’s business is now using a dynamic digitalized light field signal which emerges realistic computer graphics with what the user sees in the real world. The quality of the virtual vision of this technology used by Magic Leap is now ahead of all others, their unique mind helped them do magical things such as VR camera techniques and novel VR applications. Virtual reality will definitely become a fundamental technology.

The third marketing trend is creating what is called a “Website Messaging Artificial Intelligence” where live chat is now used on websites by Chatbots that integrate a businesses’ chat system. These Chatbots have a huge amount of information in their archive and work upon training (they are not clever) and they are ready to communicate with you on a chat-networked interface.

For example, if you want to purchase a Nike shoes from their website, you would enter their website and start searching until you find the right shoes. However, if a Nike bot is created, you can message the bot and you will be asked about the specific details you want in that shoes as if you are in their retail store telling the employee about your preferences.

The fourth marketing trend is Account-Based Marketing (ABM) which is similar to personalized marketing and plays a role in delivering return-on-investments. ABM’s specialty is marketing to the whole company rather than a sole person (B2B) which engages with an implementation of a personalization strategy. Before planning this type of strategy, you have to collect some ideas of what you are going to do upon research for the aim of knowing your goal or purpose.

For example, you can use a personalized strategy on your website’s home page that shows what you are specifically giving the visitor in order to decrease your bounce rate while the visitor does not find his needs on your website. Moreover, you have to keep what customers previously liked on your website popping out in front of them in some category to decrease frustration when they turn back to you if they left your website to compare the product they already liked on another website or any other reason.

The fifth marketing trend is the simple Quantitative-based marketing which focuses on quantitative research. The traditional part of this technique relies on customer’s opinions about different questions you ask for using closed questionnaires and surveys. This technique is used to get insights about your product/service, competitors, preferences, and the like. However, it should also update your online marketing strategy. In 2018, analytics technology is now involved with big data for better results and decisions because of the main concept in marketing “Consumer Behavior”.

Data scientists are now being hired in businesses’ marketing departments for a better competition mainly with a collaboration of a team and technology to better collect data and find insights. Data scientists are aware that the consumer’s behavioural buying differ from one data measure to another.

For example, intent data are collected before the buying action of the consumer, which are searches and keywords used to find the desired product or service. However, behavioral data that reveal the engagement between the customer and the brand such as opened emails.

The sixth marketing trend is machine learning. Machine learning, by definition, is simply learning from the data where it is now able to recognize faces, detect objects, translate languages, do speeches, and classify data. “This is the year of machine-learning revolution”, machine learning is a marketing strategy that brings real time to life. It highly permits companies to analyze a huge amount of data, 24 hours per week, along with getting accurate insights. Some of the examples that go beneath machine learning are: self-driving cars and conversations with Siri. However, machine learning will be taking a wider space for the upcoming years in building products and services. Moreover, machine learning hides a competitive advantage which is the safe protection and security of businesses in order to distinguish who should have access to their product and who should be banned.

Concerning advertising, machine learning permits marketers to reflect the brain of professional buyers as a software to do the same developments they would do. Machine learning is a competitive advantage recommended to be used by marketers because it creates superior reports, reduces costs, allows easy predictions of outcomes, draws correlations, and boosts ad performance.

The final marketing trend is privacy protection. Privacy protections is now considered as a selling point were many companies are advertising themselves personal privacy protectors. This way is being used to gain loyal customers and build the customer’s trust. The easiest way for the company to advertise its privacy protection, is by mentioning their privacy policies on their websites for visitors to distinguish them. For instance, there is a new law called the GDPR which passed by the European Union and had a dominant impact on businesses’ actions toward protecting user’s data.

Consumers are now concerned about their private information that are being saved by companies such as accessed pictures, chats, emails, and the like. That is where businesses should establish and efficient end-point, email, and network protection that penetrates out dangerous types of files and spams. Moreover, companies can train their employees to be attentive about emails especially those containing attachments and to report any odd attachment or email to the IT department. Last but not least, companies can install a protection software that directly block exploit kits before infecting our systems.

Digital marketing strategies are now inaccurate without technology. That is why the more technology is surprising us, the more marketers are excelling in their work.

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This article is going to be a companion learner that motivates you to try improving your local search (Local SEO) through different local marketing strategies.

First of all, your main step is to attract potential customers through Google listing. Using Google listing, you can revamp your business and get more exposure.

Many simple steps are followed to start appearing on Google’s local listing: Name of your business, its location, delivery area if found, map location, kind of your business, and phone number or website for connections. All this process is the procedure for you to verify authorizing your management to your Google business listing.

The second step is to supply your landing pages with meta-titles and descriptions especially after that Google expanded the space of the search results page to 600px in 2018. Your meta-titles are distinguishable by the user and show him/her what your page is talking about.

Moreover, your meta-descriptions are descriptions that appear straight below your meta-title. A meta-description should be attractive enough to let the user feel curious to enter your website (give him a reason to do the action).

The third step is to optimize your website on your mobile. You should definitely have a mobile-responsive website because a greater number of searches is done using mobiles. However, in 2018, you should know that having a mobile version of your website is inadequate because you are now enforced to do the A/B test once per month at least. A/B testing is a method used to study two versions of an application or a website and compare them to know which one is working better for a certain conversion goal.

The fourth point is to capture some space from other applications. In 2018, you are encouraged to find local spaces on other’s local businesses such as Zomato and Yelp in order to take advantage of their power to get found by online searchers. It is highly recommended for you to be listed in many online directories.

The last step is to accumulate your website with the rich type of content that Google might be obsessed with. In 2018, Google is granting prizes for websites with interesting and keyword-engaging content. Google will then use your content to answer online visitor’s questions.

Try to follow these main steps for improving your local search in 2018, where many strategies are being added throughout time. Being up-to-date in Marketing is the main way!

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Because small businesses were declining, localized SEO is now the main marketing tool used by their owners. Local search optimization is a technique for enhancing your owned media to bring out traffic through location- based searching. Nowadays, this localized search engine optimization marketing mean committed to a massive growth for some economies. Local SEO became a dynamic tool used by small business investments and local marketers. The progression recognized in the Local SEO of the year 2017 is definitely a part of the huge plan for 2018 and the years coming.

Reasons why Local SEO is important in the current year 2018: 
1- Rise in the connection network:

Advertising a local business online allows consumers and suppliers to build a strong communication relationship with the local company. Local marketers go for the following details: Name, phone number, and address. Therefore, users will be more interacted with the site’s images, updated information, and contact information. Moreover, it will be assured that a visitor will become a retained customer.

2- Keeping an eye on your competitors:

One of the most important sayings in marketing is: “if you are not doing it then your competition sure is”. In order for local marketers to have the upper hand in their business, they should definitely make sure to take advantage of all the useful features that are provided by local SEO such as general web search and keywords.

 
3- Local SEO is cost-effective in contrast to organic marketing:

Local SEO needs less investment costs of resources and it shows the availability of its stock that is more time-effective to the consumer. Moreover, information, offers, and discounts are more exposed to the user. Most importantly, customer reviews are found leading to transparency of the whole business.

4- Results are more demonstrated:
Managing customer preferences is one of the prime goals of marketers. A customer is the most benefited segment of local SEO, this is because their buying patterns are always recorded for later purchases and searches, local stores are visited through all smart devices such as watches, many choices are available to decide which store to choose, and entering stores is much faster and more accessible.

This is the pure importance of local SEO for marketers. After clearly understanding the necessity of local SEO, the second main step you have to accomplish is how to improve your local search in 2018.

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Before we were introduced to the World Wide Web, e-mails were people’s e-concern and trend. Although an e-mail is not your main concern after entering Web 2.0 and being introduced to its enhanced features, it is still an essential tool for marketers. Nowadays, the messages we receive are replaced by status updates (Facebook, Instagram, WhatsApp, and Snapchat), likes, and tweets but that does not mean that our affection towards e-mails is less than these new features. Building a strong email marketing campaign is more critical than any time before. However, in order to prosper as a business owner, you should definitely learn how to do it right:

Step One: Get permission

When asking for a visitor’s e-mail address, it is very important to remember that you should have a clear and specific objective. You should effectively identify what will the user get whenever he gives you his or her email address? How repeatedly will you email him or her? Are they going to be spammed? Are you offering incentives and discounts? Will you target his needs and send relevant offers? Etc.

Here are some call-to-action (CTA) examples:



Moreover, you should always be whitelisted since it is the most efficient way to ensure delivering your emails perfectly well. Whenever you are in the white list, you are considered a friend to the user which is best achieved when you join the receiver’s address book. This could be provided as a call-to-action if instructions are put on the top of the receiver’s email.

Step two: Meet the receiver’s expectations

Email marketing goes around meeting the receiver’s expectations. Whatever you promise him or her, your actions should be consistent with that promise. For example, if you promised to send emails once per week, you cannot just change your mind and send them daily. Such a case will definitely lead to dissatisfaction.

Follow-ups are really crucial in perfectly meeting those expectations or exceeding them. They should most importantly be used in an introduction email immediately after the user fills up his information providing him with details (what are you going to be sending frequently) in a goal of meeting their expectations and exceeding them.

Step three: Email analytics

1- Open Rate: In contrast to a low percentage of open rate, a high percentage is an evidence that people are not deleting your messages and that the emails are meeting their expectations.

2- Click-through-rate (CTR): A low CTR is an evidence of an untargeted email, no calling to action, or that the copy needs improvement. This is where you may need to improve your copy from previous campaigns, change your email design, spice up your content, make sure images are not blocked, and work on your CTA.

3- Unsubscription Rate: A high rate of unsubscription is a clear evidence of creating value and positioning the content in the reader’s mind. You have to pay attention to the user’s leaving timings through metrics and analysis. For example, if the reader is leaving after getting marketing messages, then you should work more on the way you deliver your offers.
Email marketing is one of the most important tools used by marketers in 2018, can you just imagine how is it going to boost in the next years?

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How do you win people’s attention?

Be different. Differentiate yourself from the crowd and add value are step 1,2 and 100. By always thinking, how can i do it differently and in a better way, you will win. In the digital world, we see this everday, with the internet swarming with different websites and services, those that apply those principals are those that are able to grab users’ attention the longest and add value to their lives. The others fail because simply they are not able to create an effective and valuable user experience.

With technology becoming more and more accessible, it is becoming very easy to build websites, and building them in a crappy manner that lacks any thought and strategy. With only 3 minutes to attract a user and few minutes to retain him, they end up failing miserably.

So talking about websites, we need to ensure it contains certain features such as a good design, easy navigation, clean and interesting content, which can turn the user experience into an exciting journey. Thus, one needs to adopt good and effectual web development and content methodologies to achieve these desired results and goals.

Here are some features which can be incorporated into web development to ensure the website can stand apart from the crowd.

Easy navigation

A website should be easy to navigate for making it accessible for the users. If surfers would have to spend time on how to navigate from one page to another, obviously they would leave the website.

Labelling the pages

It is always advisable to label the pages of the website accurately. This would make sure that the user can find his way even if they are lost on the website. This will also assist them in finding the information they are looking for seamlessly – as if it was built for them!

No need for useless introduction pages

The introduction pages normally do not hold any value for the website. A page just welcoming the users and giving links to click is nothing but an irritating feature. Thus, it should be avoided at any cost if one wants effective web development.

Bringing elegance to the web design

It is nothing wrong with having a simple design for a website. However, one needs to ensure
that basic elements of a website such as the footer, header, logo, text, icons, sidebar, etc are placed neatly on the web page. This would leave more of white space, thereby adding elegance to web development. Remember, no one wants to look into a messy website. Everyone wants a website which is easy to look at.

A web design alone cannot create an elegant user experience. It requires solid web development techniques that would make the experience enjoyable.

If you are looking for a partner that can help you achieve your goals and mesmerise your clients, drop us a note at hello@webmisc.com

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SEO is no longer a buzzword, SEO is now SEXY, its crucial and extremely important for any business. Why? well because very simply, it helps you get found and basically EXIST, digitally (which is basically now becoming the real world).

When you want to grow your business, search engine optimization (SEO) is a key ingredient to make that happen. It allows you to increase your Google ranking (we’ll stick to Google cause nothing else matters really), generate exposure, obtain more attention towards your business and who you are, thus acquiring customers, that’s what its all about right, customers. This kind of growth, organic growth as we call it, that results in customers and sales, because they found you and trusted you – is what’s sexy.

Unlike ads, SEO is scalable and future proof (regular maintenance and optimization will still be required), you do not require to pay for each customer, and your entire existence wont disappear the day you stop advertising. You are gaining an outstanding long lasting experience, that brings real value.
SEO is does not differentiate between one business and another, it doesn’t care about annual revenues and team size. It comes down to how good you really are, your online reputation and how active you are.

So, how can I get my hands on SEO and what do I need to do?

There are tons of tips that you will find online, first, if someone says “I guarantee x position”, run the other direction! No one can guarantee anything, do the best job you can do, and the results will come with it. Below is a list of some tips we always recommend and work on ourselves when we start working on SEO strategies.

Find the right keywords. This is a the MOST crucial aspect to take into consideration. People are searching for you as we speak, find out what they are searching for, focus on them and get ranked for these keywords – that’s how customers are going to find you. So, doing the right keyword research is an essential aspect of the entire experience.

Write the best possible content. Long, powerful and grammatically correct content will always push your reputation online, not just for search engines to find you, but for people to actually gain something from the article and enjoy it. Nothing beats REAL content that results in real conversations. Of course you need to optimize the content for SEO to make sure you align with Google’s latest algorithms.

Put your keywords everywhere you can. This includes the page title, meta description, alt tags for your images, headers and so on. Remember, there’s always an opportunity to get amazing results, keep trying, split test and working on it until you find the right mix.

Create internal links and get external links as well. Link building is crucial for SEO, and it can help a lot. Any powerful SEO advisor will tell you to create internal links too, as these help with the website structure and they make your content easier to find.

Research the competition. With their help, you can find new keywords to focus on, not to mention that you can learn from their strategies too. A quite handy approach.

Hope the details add value to you and give you a better idea on what needs to be done, at WebMisc. we always strive to deliver real results and not buzz and love creating long lasting relationships that add value to our partners and friends.

If you would like to have a chat in regards to SEO services, drop us a line at hello@webmisc.com – lets get things rolling!

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