Buzzwords come and go, some last longer than others evolving over time and others die out, well because we realize its just a buzz based on air. SEO is one of those keywords, over the past few years, more and more people come to us asking “Whats that SEO?”, “You mean SEO, well that’s search engine optimization.”. “Yeah, yeah, what’s that?”. “Well its how well you rank when people search for you on Google and other search engines. “Oh…that’s important!”.
SEO is no longer a buzzword, SEO is now SEXY, its crucial and extremely important for any business. Why? well because very simply, it helps you get found and basically EXIST, digitally (which is basically now becoming the real world).
When you want to grow your business, search engine optimization (SEO) is a key ingredient to make that happen. It allows you to increase your Google ranking (we’ll stick to Google cause nothing else matters really), generate exposure, obtain more attention towards your business and who you are, thus acquiring customers, that’s what its all about right, customers. This kind of growth, organic growth as we call it, that results in customers and sales, because they found you and trusted you – is what’s sexy.
Unlike ads, SEO is scalable and future proof (regular maintenance and optimization will still be required), you do not require to pay for each customer, and your entire existence wont disappear the day you stop advertising. You are gaining an outstanding long lasting experience, that brings real value.
SEO is does not differentiate between one business and another, it doesn’t care about annual revenues and team size. It comes down to how good you really are, your online reputation and how active you are.
So, how can I get my hands on SEO and what do I need to do?
There are tons of tips that you will find online, first, if someone says “I guarantee x position”, run the other direction! No one can guarantee anything, do the best job you can do, and the results will come with it. Below is a list of some tips we always recommend and work on ourselves when we start working on SEO strategies.
Find the right keywords. This is a the MOST crucial aspect to take into consideration. People are searching for you as we speak, find out what they are searching for, focus on them and get ranked for these keywords – that’s how customers are going to find you. So, doing the right keyword research is an essential aspect of the entire experience.
Write the best possible content. Long, powerful and grammatically correct content will always push your reputation online, not just for search engines to find you, but for people to actually gain something from the article and enjoy it. Nothing beats REAL content that results in real conversations. Of course you need to optimize the content for SEO to make sure you align with Google’s latest algorithms.
Put your keywords everywhere you can. This includes the page title, meta description, alt tags for your images, headers and so on. Remember, there’s always an opportunity to get amazing results, keep trying, split test and working on it until you find the right mix.
Create internal links and get external links as well. Link building is crucial for SEO, and it can help a lot. Any powerful SEO advisor will tell you to create internal links too, as these help with the website structure and they make your content easier to find.
Research the competition. With their help, you can find new keywords to focus on, not to mention that you can learn from their strategies too. A quite handy approach.
Hope the details add value to you and give you a better idea on what needs to be done, at WebMisc. we always strive to deliver real results and not buzz and love creating long lasting relationships that add value to our partners and friends.
If you would like to have a chat in regards to SEO services, drop us a line at [email protected] – lets get things rolling!